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Use trusted websites for couponing in the digital age

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by Judy Hetterman | Owen County Extension Agent for Family & Consumer Science

Couponing has moved beyond the Sunday paper and flyers received in the mail to the digital age.
While you will still find great deals on paper, you will find many more online or on smartphone apps. Clipping coupons on websites and smartphone apps will result in more savings by giving you a greater number of coupons and a chance to search for the brands that your family uses. Below are a few pointer digital coupons:
l Use trusted websites. There are a number of trusted websites including www.coupons.com and www.redplum.com, to name a couple. However, there are also some websites that try to pass off fake coupons. Using fake coupons is considered a crime so beware.
l Search for the brands or products that you buy. Use the search feature on couponing websites to search for specific brands or products that are on your shopping list.
l Sign up for brand’s loyalty emails. Your family most likely regularly consumes a few different major brands. Go to brand’s website and sign up for their e-mails or newsletters, most of the time these e-mails will contain digital coupons.
l Download rebate apps. There are a number of rebate apps, such as Ibotta, that will send you cash or gift card rebates for buying certain products at different stores.
l Sign up for your grocery store’s app. Many grocery stores, including Kroger, offer digital coupons available either online or through a smartphone app that will provide you with additional savings.

Source: Jennifer L. Hunter, Extension Specialist for Family Financial Management and Kristyn Jackson, LMFT, Ph.D. Candidate, Department of Family Sciences, University of Kentucky; College of Agriculture, Food and Environment