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After 43 years of experience in printing and marketing I have no problems spotting a marketing scare tactic when it appears. On May 29, I received a mailer from the Kentucky Equine Education Project stating that the horse industry was struggling and therefore is leaving the state of Kentucky. I ask you, fellow Kentuckians: Who isn’t struggling in these artificially created hard times? This slick promotional piece concluded that the remedy to this problem was to allow slot gambling at the race tracks.
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