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Feed and More looks to help champions

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By John Whitlock

Pointing up at a picture of a beautiful carmel-colored horse on the back wall of Feed and More, Betty Miller feels a sense of pride.

“That’s ‘Plenty Good Scotch,’” she said. “He’s going to be a great champion and he only gets his feed from us.”

Since taking over Feed and More in May 2008, Miller and her business partner, Ruby Shoemaker, have concentrated on offering only the best feed and equipment for horses, pets and other livestock.

Carrying brands such as Cool Calorie 100, Sprint 12 and Black Gold, Miller and Shoemaker hope to build their reputations across Owen County as the place to go to get the best food for animals.

“We only carry what we and most people consider to be the best brands,” Shoemaker said. “Of course, we will special order anything someone wants, but we think we already have the best to offer.”

Shoemaker said the Black Gold dog food that Feed and More carries is one of the favorites used by breeders across the state.

Getting to know what the public wants and is best for their animals is one aspect of running Feed and More Shoemaker enjoys the most.

“This has been a wonderful experience,” Shoemaker said. “We get a chance to help people take care of their animals and that’s very personal to a lot of people. Helping people raise healthy animals is really rewarding.”

In addition to food, Feed and More offers a strong line of horse tack.

“I think we are the only business around that offers all the different kinds of tack we do,” Shoemaker said. “We have an entire room just full of tack and we have a lot of experience in that area.”

Miller and Shoemaker also carry pond equipment for home gardens along with plenty of products for household pets.

“We  want to offer just about anything you could want for your animal,” Miller said. “And if we don’t have what you want, we can get it here pretty quick,”

Feed and More hopes to carve out a special place in the minds of their customers.

“Like any small business, these are tough times,” Shoemaker said. “We aren’t looking to make a huge profit right now. We just want to stay open and wait for a stronger economy to come back.”

But like many small businesses, making a living can be difficult.

“With this economy, just to stay afloat, we have to make sure we offer things that people can’t get somewhere else,” Shoemaker said. “That’s why we specialize in getting the top brands of feed for all sorts of different animals that you can’t just pick up at another store.”

Feed and More’s summer hours are Tuesday and Friday from 9 a.m. to 4 p.m. and Saturday from 9 a.m. until noon.