A market and readership survey is still online and waiting on responses from Owen Countians.

The survey started in October and has received tremendous support, but additional responses are needed in order to complete the project, according to Patti M. Clark, publisher of The News-Herald.

“We want to hear from as many people as possible,” she said. “This survey will help us determine what we print in our newspaper and which advertisers we approach so that we can best meet the needs of our readers.”

The online survey is handled by Pulse Research, a company based out of Portland, Ore., that works with media companies and retailers nationwide.

The online survey can be accessed via the Internet link www.pulseresearch.com/thenewsherald. A link to the survey can also be found on The News Herald Web site at www.owentonnewsherald.com.

Upon completing the survey, respondents will automatically be entered into a drawing for $600 in cash. The second-place winner will receive $200. The third-place winner will receive $100. Prize winners will be announced in the The News-Herald after the completion of the 200 minimum surveys.

All responses for the online survey will be strictly confidential.

The purpose of the market research survey is to better understand newspaper readership patterns, gather suggestions and insights from readers, improve the newspaper, gain information on shopping patterns to share with local retailers and collect data to potentially help attract additional businesses to the market.

“The only way to find out what is going on community-wide is to do a community-wide survey,” Clark said. “We want to understand readers’ shopping habits and be able to share this information with our retail community to help them understand the dynamics of the market and to better serve customers in the Owen County area.”

“We encourage our readers to take the online survey because it’s fun, easy and completely confidential,” Clark added. “We look forward to hearing from you and implementing your suggestions.”

Click Here to Go Back to Front